Sounds like an old song. Meeting opens and then clients starts briefing us about Over the Top, Online video distribution and web-to-tv devices. I mean, it really is exciting projects. But let’s face it, everybody knows there’s not enough space in the market for as many players in the field. I’m seriously thinking about the critical success factor of these initiatives. Any idea ? Please share them ! I’m listening.

In our Service Design practice, we’re very often asked by service operators to come up with ideas around the concept of connected things.
Devices or every day things connected to the Network by a technology that disclose to the world its location, identification and state. Fundamentaly, I think there’s real value in having a technology that brings awareness of existence to non-living non-intelligent things. Concept such as wearable internet, i.e. clothes enabled with rfid technology that could send/transmit an ID can be interesting to solve lots of every day problems.

But recently, as I was driving on my way back home, and started thinking about the value of this idea. Does it generates more issues that it solves ? And are we ready for this ? That’s the fundamental question I guess.

I remember being in meetings with Tech Strategy executive in the Telecom industry where the Internet of Things came on to subject. How can an organisation monetize that ? Personally, I think it becomes more an added feature of an already available offering - Think DLNA for example - rather new type of device class. IOT is not a product. It shall be an extended feature of an already available product - simply enhanced by the connectivity to the cloud. By putting in place the appropriate standards and protocols, the internet of things will grow at an amazing pace.

So many questions, so little time…

Since couple of years now, we’ve been active promoter and practicionners of digital service design. From Personal Entertainment Guide for television and mobile to Personal Shopping Companion, we’ve came up with concepts that really made the life of thousands better, funnier while generating remarkable business results.

Recognizing challenges we’re facing in these tough economic times, we’ve made an important decision to expand our scope of activities to physical service design. Our passion to solve everyday’s life problem is now getting fueled with an authentic desire to start making a difference now.
By joining the Service Design Network community, we’re expecting to find colleagues and partners that will share the same passion.

We’re looking forward to actively participate in this new community, and hopefully - to initiate a trend in North America for that important practice that is Service Design.

Over the next few weeks the Internet medium will pull up beside the Radio medium, wave goodbye, and then accelerate away down Canada’s ad revenue expressway. The moment of eclipse, the point in time when Radio and Internet media capture comparable rolling 12 month ad revenue levels, will probably happen sometime in February ‘08. By the end of this year, Radio will become a spec in Internet’s rearview mirror as the medium grabs $1.7 billion, well ahead of Radio’s $1.5 billion in annual ad revenue (2008).

These projections are contained in the Canadian Marketing Association’s recently released data book entitled “Marketing’s Contribution to the Canadian Economy 2007”.

It has been fascinating to watch the Internet move so dramatically from media upstart to media usurper in the space of just a few short years. Out-of-Home and Magazine media were the first to bit Internet’s dust in 2004 and 2006. But the Radio medium is a longstanding member of the billion dollar club. It has held a number three mass media revenue rank position as far back as any of us can remember. Radio’s drop to the number four rank position today is a testament to the Internet’s relentless, ever increasing absorption of hours of consumer media attention. Just how far the Internet has come, in the battle for the hearts and minds of Canadian consumers, is carefully charted in the Internet Advertising Bureau of Canada’s newly released Annual Canadian Media Usage Trends Report. The study isolates trends in media usage over the last seven years and shows the Internet currently neck and neck with TV in the fight for youthful hours of media usage.

Bonjour, mon nom est Francois Bedard et je fais mainteant partie de l’équipe de LVL studio depuis le début de janvier. J’assume les fonctions de directeur, solutions médias & marketing numérique. Je serai responsable du développement des services professionnels média et marketing au plan local, national et international. Je suis très heureux à cette équipe car je suis maintenant en mesure en réaliser un de mes plus grands rêves : réaliser & produire des expériences de marques multiplateformes. Le web a beaucoup évolué depuis 13 ans lorsque j’éditais mon site internet qui se consacrait à la télévision.

Maintenant que, la démographie, les technologies, la bande passante et les investissements en marketing sont au rendez-vous et convergent tous ensemble : l’usager / consommateur est encore plus en controle de ses choix et de son processus de sélection.