Sounds like an old song. Meeting opens and then clients starts briefing us about Over the Top, Online video distribution and web-to-tv devices. I mean, it really is exciting projects. But let’s face it, everybody knows there’s not enough space in the market for as many players in the field. I’m seriously thinking about the critical success factor of these initiatives. Any idea ? Please share them ! I’m listening.

In our Service Design practice, we’re very often asked by service operators to come up with ideas around the concept of connected things.
Devices or every day things connected to the Network by a technology that disclose to the world its location, identification and state. Fundamentaly, I think there’s real value in having a technology that brings awareness of existence to non-living non-intelligent things. Concept such as wearable internet, i.e. clothes enabled with rfid technology that could send/transmit an ID can be interesting to solve lots of every day problems.

But recently, as I was driving on my way back home, and started thinking about the value of this idea. Does it generates more issues that it solves ? And are we ready for this ? That’s the fundamental question I guess.

I remember being in meetings with Tech Strategy executive in the Telecom industry where the Internet of Things came on to subject. How can an organisation monetize that ? Personally, I think it becomes more an added feature of an already available offering - Think DLNA for example - rather new type of device class. IOT is not a product. It shall be an extended feature of an already available product - simply enhanced by the connectivity to the cloud. By putting in place the appropriate standards and protocols, the internet of things will grow at an amazing pace.

So many questions, so little time…

Bonjour, mon nom est Francois Bedard et je fais mainteant partie de l’équipe de LVL studio depuis le début de janvier. J’assume les fonctions de directeur, solutions médias & marketing numérique. Je serai responsable du développement des services professionnels média et marketing au plan local, national et international. Je suis très heureux à cette équipe car je suis maintenant en mesure en réaliser un de mes plus grands rêves : réaliser & produire des expériences de marques multiplateformes. Le web a beaucoup évolué depuis 13 ans lorsque j’éditais mon site internet qui se consacrait à la télévision.

Maintenant que, la démographie, les technologies, la bande passante et les investissements en marketing sont au rendez-vous et convergent tous ensemble : l’usager / consommateur est encore plus en controle de ses choix et de son processus de sélection.